TAG Heuer is a Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH. The company motto is "Swiss Avant-Garde Since 1860".TAG Heuer is known for producing luxury timepieces. The lines include Formula One, Aquaracer, Link, Carrera, Monaco and Grand Carrera. Most models feature quartz movements, water resistant cases and sapphire crystals.